Southwest has begun a “quiet” marketing offensive in the Atlanta area.
The Atlanta Journal-Constitution has reported that Southwest “is starting to introduce itself to Atlanta through what it calls “Random Acts of Coolness.”
Southwest closed on its acquisition of AirTran earlier this year, and Air Tran’s Atlanta hub is considered to be among the most lucrative assets that Southwest will acquire via the merger.
Instead of trying to market itself as most airlines do, via the airport or on area billboards, Southwest has been rolling out its Coolness campaign at schools, public pools, and police and fire stations. This effort began during the first week of August.
According to the Journal-Constitution, Quinnie Jenkins, Southwest’s community affairs and grassroots manager in Atlanta said, “We wanted to get to know the city and introduce ourselves to Atlanta, well before Southwest planes land here.”