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Extreme Couponers vs. Retailers
Extreme couponing is so extreme, it has its own television show. If you’ve seen this show or witnessed extreme couponing in action, you know that people: pay hundreds of dollars less than what they would have paid without the coupon, get their items free of charge, or instead owing the store money, the store owes them.
Couponing mostly takes place at drugstore chains and supermarkets because they off the broadest selection of coupons. This is also a couponers’ store of choice because they stock staples like food and toilet paper, which are non-negotiable purchases.
Frankly, this new fad is angering many store chains. They’re now putting limits on how much coupons can save you.
Matthew Tilley, director of marketing for coupon processing firm Inmar says, “A growing number of retailers are creating new policies or are enforcing their existing coupon policies more stringently.”
Food Lion has stopped allowing customers to combine digital coupons and manufacture paper coupon to decrease the price of a single item, also known as “stacking” at some locations.
Kroger, the biggest U.S. supermarket chain has also restricted “stacking” to customers.
“With the growing popularity of digital coupons, mobile apps and manufacturers producing coupons valued at more than 50 cents, we feel it’s an ideal time to test out a new money saving program and discontinue double/triple,” said supermarket chain in a press statement.
Drugstores have enforced policies to prevent extreme shoppers from clearing their shelves.
At Walgreens “management reserves the right to limit quantity of items purchased,” Tilley says.
During a press statement, Rite Aid affirmed that they “may accept up to four identical coupons for the same number of qualifying items as long as there is sufficient stock to satisfy other customers.”
America’s biggest discounters have taken a stand in the trend.
Target has now changed their coupon policies by stating two buy-one-get-one-free coupons can’t be combined to make both items free.
Walmart, the world’s largest retailer, allows “only original copies of print-at-home coupons will be accepted in its stores,” Tilley says.
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