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China has the largest population in the world, which coincidentally makes them the largest business market in the world. China’s largest cell phone company, China Mobile, boasts the largest customer base in the country with over 600 million subscribers. This number is on the rise as the Windows phone is coming to China.
Until now, the Windows phone did not have support in China because China Mobile networks did not support the device. While smaller carriers like Telecom China and China Unicom did, it wasn’t plausible to enter the marketplace until the largest player was ready. Now that China Mobile has the capabilities, Window phones have tapped the worlds biggest cell phone market and won’t even have to compete with the iPhone (they are not supported by China Mobile). This move is predicted to make China Mobile’s customer base grow by 10%.