Two United States Senators, Dick Durbin (D-Ill) and Richard Blumenthal (D-Conn) wrote a letter to the CEO of Rite Aid over the weekend concerning Rite Aid’s “wellness ambassadors”. “Ambassadors” are used by Rite Aid to give advice to patients at stations that are often close to the pharmacy.
These “wellness ambassadors” wear white coats that are similar to the ones worn by pharmacists, even though “ambassadors” are not certified medical professionals. According to the senators, customers may be deceived into thinking they are receiving advice from a pharmacist.
“Wellness ambassadors” and “wellness stations” are currently in place at 300 of Rite Aid’s over 4,000 stores. Rite Aid began this program in Spring 2010 in hopes of improving its customer service and competing with other big names such as Walmart.
Rite Aid says that its “wellness ambassadors” are meant to aid pharmacists and greet customers, not to give medical advice. The company also insists that the safety of their patients is their priority.
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