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During its World Wide Developer Conference in San Francisco earlier this week, Apple announced that their FaceTime video chat application, which, until now, was usable only over wireless networks, will be made available with cellular networks, as well, when the iOS 6 is released this fall.
However, these reports raised concerns that the new app will exhaust network capacity and “bandwidth on capped data plans” at a much faster rate.
On the other hand, experts maintain that the Facetime app does not use as much bandwidth as other streaming video services due to its lower quality of video. Moreover, a study by NPD Connected Intellligence revealed that a mere 9% of consumers are “concerned about exceeding their data plans” due to video chat.
NPD Group analyst Ross Rubin reasons, “Video chat sessions are much shorter than people watching movies…on average video chats last about as long as most phone conversations. They’re relatively short.” Nevertheless, he clarified that any application should be monitored when “used over a cellular network with a data cap.”
The FaceTime video chat application first became available in 2010 when the iPhone 4 was released.