The Buckingham

Yahoo’s internal problems have been emphasized after the firing of the CEO Carol Bartz. According to the recent report of the Wall Street Journal, the documents have been prepared for the potential Yahoo bidders.

There are many companies who are planning to buy Yahoo like Microsoft (MSFT, Fortune 500), which offered to buy Yahoo for more than $47 billion in 2008 but the offered has been rejected. Now the private equity firms Silver Lake Partners and Andreessen Horowitz are considered to be the prospective buyer of Yahoo.

Apply and Google are not showing much interest to buy Yahoo. It will be more sensible for a media company to buy Yahoo. The traditional media companies are struggling to create their online presence therefore it will be beneficial for these types of companies to buy Yahoo.

Although Yahoo still did not disclose the truth and they ignored the comment referring it as “rumors and speculation.” Dobson stated that if a media house buy Yahoo it will not make the company a leader but will definite give wide horizon to become a more eminent player in the market. Yahoo has high traffic due to the content subject like news, sports and finance and it might be beneficial for the traditional media houses.

Yahoo owns 40% shares of a Chinese Internet company Alibaba and it is showing interest to take over Yahoo. Alibaba is the most valuable share of Yahoo’s but the emerging controversies of their recent poor relationship are reverberating in the market.

In May, Yahoo revealed that Alibaba had shifted 100% ownership of Alipay to a new organization controlled by Ma. Therefore, investors penalized Yahoo’s stock after the upheaval.

If Alibaba fails to buy Yahoo then there are other companies who are eagerly waiting for their opportunity to buy Yahoo.