The Buckingham

“Virtually everything that we want to do, I think, is somewhat at odds with locking down all of your information for uses you haven’t contemplated yet. That’s something I worry about,” said Larry Page, Google’s chief executive, on Tuesday during the annual Zeitgeist sales conference in Paradise Vally, Ariz.. Page is standing by Google’s current privacy policy despite what European regulators want.

That same day he received the letter from European regulators requesting a change in the policy or Google will get penalties and many fines. This policy which took effect in March, said as long as you were logged into your Google account, the site can use your information in all Google services. One of the examples include showing ads for a certain object on YouTube that was previously searched for at Google’s search engine. Without this policy Page believes that recent Google advances would not be made. He said the new product, Google Now, would not be a possibility. Google Now alerts you that you need to leave where you are at to avoid being late according to your calendar, current location, and traffic.

The European regulators are asking Google to define exactly what they will be collecting, how it will be used, and help people to easily opt out of having their information used. Google released a statement saying, “We are confident that our privacy notices respect European law.” Google was relieved when the response was given by European regulators to be minimal.

Google is now approaching new products with extreme caution.