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JcPenney will be opening its doors on Thanksgiving evening this year. After Macy’s made the announcement that they are opening on Thanksgiving at 8pm instead of midnight, JcPenney has also switched to an earlier opening. Opening at 8p.m. is a whole 8 hours earlier than previous year openings on Black Friday at both stores.
Although JcPenney has denied new rumors of bankruptcy, the retail store has suffered a bad quarter in 2012. This opportunity of opening 8 hours earlier than usual will benefit the company’s sales and help them get back in the right direction.Some stores like Best Buy and Old Navy will most likely open at the traditional time of midnight on Black Friday but it is rumored that Target, Wal-Mart, and Toys R Us will also follow Macy’s and Jcpenney’s lead in opening on Thanksgiving evening.
Beginning at 4.a.m on Black Friday, JcPenney will be giving away 2 million snow globes to its shoppers. By signing up with JcPenney’s texts alerts, it provides shoppers with additional information on giveaways, coupons, advertisements, sweepstakes and contests for Black Friday.
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